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Advertising Campaign Specialist

SUMMARY

Vets First Choice is looking to hire an online advertising campaign specialist for a six month contract with a possibility for hire who will assist in the execution of a variety of B2C digital advertising campaigns. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Serve as the main point for execution and management of all Google and Facebook paid advertising campaigns
  • Setup and proactively manage individual campaigns to ensure delivering in full with the best possible performance
  • Responsible for campaign analysis and driving optimizations
  • Communicate ad specs and deadlines to creative team and insure all creative assets and third party tracking tags are gathered and working properly
  • Project manage special ad related projects
  • Reporting to relevant stakeholders
  • Identify opportunities to enhance campaign media performance and make recommendations for innovative strategies to expand accounts

SUPERVISORY RESPONSIBILITIES

  • None

QUALIFICATIONS:

EDUCATION AND/OR EXPERIENCE

  • Bachelor’s Degree in Marketing and/or equivalent experience
  • 1-3  years of digital advertising experience

CERTIFICATES, LICENSES, REGISTRATIONS

  • None

COMPETENCIES (SKILLS AND ABILITIES)

  • Ability to multi-task and fulfill campaigns based on internal goals
  • Be able to analyze reporting to ensure campaigns are set up properly and performing to expectations
  • Stay current with new advances in targeted display advertising and marketing, competitive landscape, etc.

PHYSICAL DEMANDS/WORK ENVIRONMENT

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Pet-friendly office environment with extensive use of computer.
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